Almost a year after it premiered in the United States, Tinder is bringing its interactive Swipe Night TV show to the rest of the world – including the UK.
But what on earth is Swipe Night, why should you watch it, and even if you’re sold already, when and how do you actually get involved? Swipe right (or scroll down, actually) for all the answers you need.
Swipe Night is essentially a mini interactive TV show that you watch – or play – within the Tinder app on your phone.
The vertically shot, point-of-view show places you in the shoes of a teenager at a house party to watch a comet passing very close to Earth. Unfortunately, the comet comes a little closer than expected, leaving you and your friends scrambling for safety during what might just be the apocalypse.
At key points throughout every episode you’ll have to make decisions about what happens next. You’ll have seven seconds to swipe either left or right to choose between the options: some as innocuous as what song to play at the party; some as important as whose life to save.
Each episode lasts about ten minutes, but of course it’ll vary a bit based on the choices you make – the version you watch might not be quite the same as everyone else’s.
It even does clever stuff like making your phone vibrate when a text message is sent within the show or when during the big, dramatic moments.
Simply put, it’s a bit of fun – and hopefully a way to get a few more matches.
The idea is that after watching you’ve now got something to chat to new matches about, as you compare the decisions you made and the scenes you saw through that week’s episode.
Some of the choices you made during the show will actually appear on your profile after the episode airs, so potential matches will get a quick sense of whether you’re the type to save a puppy or not.
Unless you’re the sort of monster who doesn’t save the dog, it should help you get more matches too. Tinder says that when it first aired Swipe Night in the US, matches increased by 26% and messages increased by 12% compared to a typical weekend.
The first episode of Swipe Night will air worldwide starting from 10am on Saturday 12 September. That’s 10am no matter what time zone you’re in, so it will always start on Saturday morning wherever you are.
The episode will be available to watch any time during the weekend, disappearing at midnight on Sunday 13 September.
The following two episodes will follow the same release pattern across the next two weeks, so will be available on 19-20 September and 26-27 September respectively.
It’s worth noting that Swipe Night won’t air in the US. That’s just because it already did – the show debuted in the States in October 2019, so won’t be airing there again.
The global version will be a little different too – with the best part of a year to reflect on how the original performed, the company went ahead and condensed the show from four episodes down to three, making it tighter, quicker, and hopefully more exciting.
If you want to watch Swipe Night, you simply have to open the Tinder app during each of the three weekends when it airs, and the app will give you the option to watch the episode right there within the app.
Swipe Night was always meant to roll out to the US before the rest of the world, but the gap wasn’t meant to be quite this severe.
As with many things in 2020, Covid-19 is to blame. Tinder decided that an apocalyptic adventure wasn’t quite what everyone wanted in the middle of a pandemic, which is why the company instead made the app’s Passport feature free for a while.
Now that things are slowly opening up and returning to something akin to normal in much of the world, it apparently felt like the right time to give Swipe Night another go.
Tinder has confirmed that it’s working on a second lot of Swipe Night, though understandably production was put on pause by the pandemic. With that in mind, we don’t know when more Swipe Night might arrive, and it definitely won’t be this year.
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Dom covers everything that runs on electricity, from phones and laptops to wearables, audio, gaming, smart home, and streaming – plus he’s a regular fixture on the Tech Advisor YouTube channel.
World news – GB – What is Tinder Swipe Night, how to watch it & why you should care