H&M is renowned for its designer collaborations which bring catwalk designs and It names to the high street. In the past, it has collaborated with Lanvin, Isabel Marant, Alexander Wang and Balmain. This year’s collection with The Vampire’s Wife is set to be another hit.
When stylish celebrities and royals regularly choose the same brand, we (and H&M) take note, and British label The Vampire’s Wife is one such wonder. Founded by Susie Cave in 2014, its romantic, vintage-style dresses have been worn by The Duchess of Cambridge, Margot Robbie and Alexa Chung, garnering it a cult following in recent years.
However, the modest, frill-hemmed frocks the brand is famed for tend to come with a price tag of more than £500. With H&M offering dresses for less than £50, now is the time to get your hands on it.
The collection – which features a lace maxi dress identical to the ones from Susie’s main line – launches today, and is sure to sell out quicker than you can say lamé. To ease any shopping angst, here’s how to style the most talked about pieces from The Vampire’s Wife x H&M collection.
As the piece that chimes the most with the main line, I predict this delicate lace maxi dress will sell out the fastest. It’s the most evening-ready frock in the collection, but that doesn’t necessarily mean it can’t be worn by day.
Wear a casual sweatshirt over the top and pair with white trainers or chunky hiking boots to really dress it down, or wear with a cardigan and loafers for a smarter look.
Giant collars are big news this season, and for those not keen on dresses, this cotton bib offers a great entry point into the brand.
It can be worn with dresses, but it’ll look the most autumn/winter 2020 ready with a knit, and a crew neck one at that – wear with a cardigan or under a sweatshirt or jumper. It’s one of the most versatile (and bargainous) accessories you can buy for autumn and it’ll add a new season touch to a host of older looks.
Straight leg jeans, £40, Topshop; Knit sweater, £35, & Other Stories; Snake boots, £350, Aeyde; Boucle coat, £295, Ganni
This sweet velvet mini – which features a bow collar, Victorian-esque buttoned cuffs and frilled tiers – lends itself well to day-to-night dressing. Add an an androgynous vibe by day with chunky boots and a cosy coat to maximise on cost-per-wear.
For any evening events, wear with stacked platforms and a headband for a stylishly vampy look – an outfit Alexa Chung would be proud of.
Vegan leather brogues, £285, Grenson; Cashmere socks, £25, Cos; Slouch cardigan, £425, & Daughter; Tan crossbody, £575, Wandler; Hoops, £60, Mejuri
Even if the traditional party season is looking rather bleak at the moment thanks to the introduction of lockdown tiers across the UK, whether you’re on Zoom or hosting a small at-home ‘do, this excellent cape will make a much-needed statement.
Rather than dial it down with tights and flats, go bold: opt for velvet accessories, chunky heels and a handful of jewellery.
Suede platforms, £100, Uterque; Christy ring, £75, Daphine; Raspberry bag, £125, Suryo Design; Crystal headband, £5.40, Accessorize
For more news, analysis and advice from The Telegraph’s fashion desk, click here to sign up to get our weekly newsletter, straight to your inbox every Friday. Follow our Instagram @Telegraphfashion
We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future.
H&M, The Vampire’s Wife
World news – GB – Vampire’s Wife x H&M launches today – here’s how to style the most talked-about pieces in the collection