Published: 22:23 EDT, 10 October 2020 | Updated: 03:32 EDT, 11 October 2020

An Australian-owned sunscreen made for people who suffer from eczema and rosacea is making waves in the sun protection industry after selling a tube every 30 seconds on launch day.

Ultra Violette introduced its long-awaited Lean Screen ($45) product to customers on October 5 breaking all previous sale records for the website by 10am. 

The zinc-only formula is proving hugely popular for those with sensitive skin types, containing minimal ingredients with maximum UVA and UVB protection.

Ultra Violette introduced its long-awaited Lean Screen ($45) product to customers on October 5 breaking all previous sale records for the website by 10am

The zinc-only formula is proving hugely popular for those with sensitive skin types, containing minimal ingredients with maximum UVA and UVB protection

It has a lightly tanned finish to it so shoppers can avoid the ‘white cast’ look that physical sunscreens are known for, but without feeling thick or tacky. 

With zinc oxide as the hero product, coupled with pentavitin and Kakadu plum, the formula hydrates, nourishes and protects the skin from the sun’s harmful rays.

‘I am loving this new edition to the UV collection. It’s creamy but non-greasy texture is perfect for my dryness prone skin. The slight tint is great at evening out my complexion,’ wrote one customer online.

‘It leaves absolutely no white residue unlike other zinc based sunscreens. Mineral based and high protection – this will definitely be a part of my daily skin routine.’

‘I like the matte finish and I find I can layer this over my moisturiser without it leaving my dry skin parched,’ said another.

With zinc oxide as the hero product, coupled with pentavitin and Kakadu plum, the formula hydrates, nourishes and protects the skin from the sun’s harmful rays

Lean Screen is SPF50+, the highest grading in Australia, and promises to protect your face 365 days a year. It should be the final step in your skincare regime, before makeup

A third added: ‘I’ve been using this sunscreen for a few months (I got a cheeky little sneak peek) and I can honestly say it is hands-down the BEST physical SPF I have ever used’. 

Lean Screen is SPF50+, the highest grading in Australia, and promises to protect your face 365 days a year. It should be the final step in your skincare regime, before makeup.

The average person will need five to six pumps to get the full SPF listed on the bottle and it should be reapplied every two hours. 

Ultra Violette has sold 220,000 units of their ‘skinscreens’ since the brand launched in January 2019.           

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Source: https://www.dailymail.co.uk/femail/article-8827531/The-new-barely-sunscreen-sells-30-seconds.html

Sunscreen, Moisturizer

World news – US – The new barely-there sunscreen that sells every 30 seconds

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