Post Malone, the multiplatinum, award-winning artist, has invested in Envy, the North Texas esports organization announced Friday afternoon.
Post Malone, otherwise known as Austin Richard Post, hopped on with Envy as a part of the organization’s ownership group and took an undisclosed equity stake.
The 25-year-old musician is a Grapevine native. Envy, which has its headquarters in Victory Plaza across from American Airlines Center, is the parent company of the Dallas Fuel and Dallas Empire.
“I grew up in Texas, and I’ve been gaming my whole life, so this just really felt right,” Post Malone said in a news release. “I have always wanted to be a part of bringing gaming into the professional sports world, so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”
Post Malone joined Envy just 24 hours before the Dallas Empire’s winner’s bracket final match against Atlanta FaZe in the Call of Duty League championship playoffs, with the winner advancing to the title series.
The global icon has an established 6.6 million Twitter followers and can extend Envy’s brand with his reach and notoriety. Both Envy CEO Adam Rymer and chief gaming officer Mike Rufail said they are thrilled to bring Post Malone on board.
“I first met Post at Posty Fest in Arlington last November,” Rufail said. “We had a very real chat about his love for video games. He’s a genuine gamer who brings a lot of effort and personality into everything he does. I couldn’t be happier to have him invest and build with us.”
The Post Malone reveal capped a strong week for Envy, which announced a multiyear contract extension with Jack in the Box worth seven figures, according to a news release. The company is chaired by Dallas oil magnate Ken Hersh, who reportedly invested $35 million in the company in 2017 when he moved it from Charlotte, N.C. Rymer was brought in earlier this year as founder Rufail, known throughout the gaming world as Hastr0, moved into his new position as chief gaming officer.
Envy says it aims to continue growing as an organization and establishing North Texas as an esports hub in the industry while competing for championships.
Sean Collins, Staff Writer. Sean started at The Dallas Morning News in 2020 and covers North Texas esports, focusing on the Dallas Fuel and Dallas Empire. He covered high school and Kansas State athletics at The Manhattan Mercury. Sean graduated from the University of Kansas in 2018, where he worked for the University Daily Kansan as a sports editor covering Kansas hoops.
World news – CA – Superstar musician Post Malone invests in Envy Gaming, North Texas esports