This textual content material entails us courtesy of EVANNEX, which makes and sells aftermarket Tesla gear. The opinions expressed therein aren’t mainly our non-public at InsideEVs, nor have we been paid by EVANNEX to publish these articles. We uncover the corporate’s perspective as an aftermarket provider of Tesla gear attention-grabbing and are able to share its content material materials supplies freed from value. Take pleasure in!Posted on EVANNEX on September 05, 2020 by Charles MorrisTesla has famously made electrical vehicles cool. At present, NASA and house journey normally are experiencing a resurgence of cool, and Elon Musk’s SpaceX has been an infinite a part of that, as reported in a gift CNBC video. Correctly-known astrophysicist Neil deGrasse Tyson has mentioned that NASA’s partnership with SpaceX is little doubt certainly one of many largest developments the company has made on account of the Apollo Moon touchdown. Above: NASA astronauts Bob Behnken and Doug Hurley transported to the location in a Tesla Model X (Present: NASA)In any case, house was super-cool all through the 1960s, when some 600 million folks all over the place on the planet tuned in to look at the primary Moon mission. The Dwelling Shuttle program, which ran from 1981 to 2011, made some essential advances, nonetheless by no means attained the same coolness stage someway.Now house is as soon as extra all through the headlines, and hipper than ever. In 2018, when SpaceX’s Falcon Heavy rocket launched Starman and Elon’s little pink Roadster within the course of Mars, the coolness scenario soared together with it. This yr, when NASA astronauts Bob Behnken and Doug Hurley flew the Crew Dragon spacecraft to the ISS, and safely splashed down two months later, they made historic earlier in further methods than one. It was the primary manned mission for SpaceX, and the primary to be launched from American soil on account of the tip of the shuttle program. Extra importantly, it was a much-needed current of the American can-do spirit, proof that our troubled nation can nonetheless do good factors.In May, over 150,000 folks made the journey to the Kennedy Dwelling Coronary coronary heart to look at the primary launch attempt, and over 10 million watched the precise launch on-line just a few days later. “A lot of people confuse NASA and SpaceX,” says Michael Sheetz, CNBC’s reporter defending the world commerce. Moreover, the founding father of branding agency Cosma Schema, Andrew Sloan, elements to the affect of Elon Musk (SpaceX), Jeff Bezos (Blue Origin), and Richard Branson (Virgin Galactic) as “producing huge curiosity once more in what’s taking place in area exploration.”Above: A try how SpaceX has influenced public notion and consciousness surrounding NASA (YouTube: CNBC Make It.)“NASA’s always cool. Always,” Scott Kelly, whose 340 days in house set a NASA doc, advised CNBC. “It’s like the greatest brand ever. I travel around the world—you see that NASA meatball everywhere.”NASA’s a social media star—the company has over 500 accounts on all the favored platforms. NASA’s elementary Instagram account has 60 million followers, and the Hubble Dwelling Telescope’s account has 3.Three million. The Mars Curiosity Rover has its non-public Twitter account, with four million followers. NASA furthermore provides free entry to its monumental, searchable {photograph} and video database.NASA’s logos have furthermore change proper right into a sample staple, displaying up on designer sweatshirts and NBA gamers’ Nike sneakers. Ariana Grande has worthwhile single referred to as “NASA” (and an related line of NASA-themed merchandise).“You go to Target and you buy a NASA T-shirt and you wear it and you support it because being a nerd is cool,” retired astronaut Leland Melvin advised CNBC. “We’re looking at going to Mars. We’re looking at sending the first woman to the moon in the Artemis program. And I think kids see this, people see this, and they say, ‘These are the things that are possible.’”===Written by: Charles Morris; Present: CNBC

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