Today is Election Day in the US, marking the end of the road for the 2020 Presidential Election and the campaigns for both President Trump and Vice President Biden. As both candidates have been campaigning and traveling across the country, they have also found some unique ways to get their messages out to mobilize voters to head to the polls. Notably, the Biden-Harris campaign has especially utilized gaming over the past several months to motivate voters, with the campaign turning to Fortnite–the biggest game in the world–in time for the election.
In a report from Mashable, the Biden-Harris campaign launched an official custom map in Fortnite called “Build Back Better with Biden,” which is located in Reboot City. According to Mashable, the map is “a solo adventure roughly 20-30 minutes long, designed to promote awareness of the candidates’ economic recovery plan.”
As you can see from the trailer, the map features plenty of decorations based on the Biden-Harris campaign’s advertising alongside in-game resources for players to learn where and how to vote. The map also features several challenges that players can complete, such as building “Scranton Towers” and finding Kamala Harris’ sneakers, and some easter eggs tied to the Democratic candidates like the “No Malarkey Station.” You can access the map in Fortnite with the code “0215-4511-1823.”
Earlier in the year, the Biden-Harris campaign also utilized Animal Crossing: New Horizons to set-up an official campaign island for players to explore, grab special items from the campaign, and access voting resources. Naturally, the Fortnite map is another extension of the campaign finding ways to access voters from varying demographics and using non-traditional means to motivate voters.
Of course, it’s important to note that if you live in the US and are eligible to vote, please make sure to go out today for Election Day to either vote in-person or to drop off an absentee or mail-in ballot for your preferred candidate before the polls close. For resources and information on where and how to vote in your area, you can head here to learn more.
Fortnite is available now on PS4, Xbox One, Nintendo Switch, and mobile, with the game also coming at launch next week to PS5 and Xbox Series X/Series S.
Joe Biden, Fortnite, Kamala Harris
World news – US – Joe Biden’s Campaign Now Has Its Own Custom Map in Fortnite