I know, I was incredulous at first too. I mean, who “decorates” an email template? The answer to that is everyone who uses email marketing “decorates” their email template.
Decorating is just another way of saying designing, or in this case, using the branded design you currently use for your newsletter and sprucing it up for the holidays.
Decorating your newsletter template for the holidays helps to get your readers into the holiday spirit. It’s a reminder of the joy and festivities that are coming and it helps them to think about what they may need during the season — whether it’s a gift for a loved one or a much-needed spa day when it’s all over.
And, decorating your email template can help get you in the spirit of the season as well.
For me, this is the fastest and easiest way to decorate an email template for the holidays, but it might not be that way for everyone.
This email template is branded for a modern bakery whose primary brand color is deep blue. The email template is clean, crisp, and follows best-practices.
Here’s how you keep that look and feel while also having an email template that is decorated for the holidays:
As you can see in both of these examples, the colors complement the deep blue of the brand (which is key). They also keep the same basic layout and except for the color change they look identical above the fold. Meaning, the header is basically identical in each version. With the company logo, the title of the newsletter, and the first image (which is the same as the main page on the website)not changing from version to version. Another thing to notice is that the bottom of the template doesn’t change either.
For me, this is the easiest way to decorate your email template for the holidays because you simply create a copy of your existing branded template and start swapping out colors, images, backgrounds, and content — not much different than creating your regular newsletter or email campaign.
If you want to send out a special occasion email campaign (in addition to your regularly scheduled email) and you want something a bit more fun or lively, you can always choose a .gif template and add your brand elements to it (where you can).
By taking a few branded components from the newsletter email template — particularly the logo, and layout style, I was able to turn the .gif email campaign into this branded version:
Decorating an email template for the holidays really is that simple and easy. So, decorate your email templates for the holidays and share the spirit of the season with your readers!
This article originally appeared on Constant Contact Blogs and has been republished with permission.Find out how to syndicate your content with B2C
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