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In recent years, content distribution models have diversified significantly and those that offer a certain number of products in exchange for a monthly payment are in vogue. In video games it is no different with proposals such as Ubisoft, Electronic Arts and, the most successful so far, Xbox Game Pass. In that sense, the question has arisen as to whether large companies could bet on this model and recently the question was made to Take-Two Interactive, the company responsible for Grand Theft Auto.
During the recent Q&A with Take-Two Interactive investors, Karl Slatoff, the company’s CEO, responded to questions regarding their outlook on subscription services, especially the possibility that at some point they will bet on them having quite attractive franchises created under divisions such as 2K or Rockstar Games. In that sense, the manager made it clear that, despite the success of subscription models, skepticism is still present at Take-Two: “I don’t think our opinions have changed much, but we have an open mind. We are very skeptical about it. that subscriptions are the sole or primary form in which interactive entertainment is distributed. “
Subsequently, Slatoff considered that the distribution model that currently predominates, that is, with direct sales in digital or physical format, continues to be attractive, although he recognized that subscription services can be great drivers of the industry at this time: “that is it is because of the way people consume. The price for owning a title is very reasonable and very, very low, actually, per game hour. Subscriptions can play an important role in delivering a catalog. We have supported numerous services of that type, subscription offers with catalog titles and I imagine that we will continue to do that. In any case, at the end of the day, the consumer will decide and we will be where the consumer is. “
It is worth mentioning that some of the most successful Take-Two Interactive titles, such as Grand Theft Auto V and Red Dead Redemption 2 were part of Xbox Game Pass at some point, however, they were short-lived in the Microsoft service. Currently, the title of the company that has lasted the longest on the Xbox service has been NBA 2K20, from 2K Sports.
Take-Two Interactive, 2K Games, Rockstar Games
World news – GB – Gaming : Take-Two continues to doubt video game subscription services