Un QLED 65 inches less than 800 euros !
Announced in 2020, the Hisense U72QF from 65 inches is a TV with a borderless 4K UHD screen compatible with HDR10 formats, HDR10+, Dolby Vision as well as HLG. It runs under OS Vidaa, therefore having access to its application store (Netflix,YouTube, Prime Video… etc).
This test is valid for the following variants :
HiSense would have liked to tackle the more affordable models from Samsung that it would not have done otherwise. This 65 inches also uses QLED technology on a panel whose Full LED backlighting promises good light power driven on 90 zones. And so as not to make anyone jealous, HiSense 65U7QF supports both HDR10 + and Dolby Vision content.
In June, we were testing the 55A7500F from HiSense, an LCD television with modest pretensions, like its price of 599 euros. With this 65U7QF, which you will also find under the reference 65U72QF in Boulanger stores (for example), we are taking the Chinese manufacturer's range up a notch by focusing on its particularly affordable QLED model.
As it happens, the U7QF is available in versions 50, 55 and 65 inches at the respective rates of 599, 749 and 999 euros. Add to this that all three are benefiting more now - and until 31 October 2020 - a deferred repayment offer (ODR) of 100 euros for the 50 inches, 150 euros for the 55 inches and 200 euros for the 65 euros. Not bad at all if we also consider that these televisions benefit from a rather interesting technical sheet. The 65 inches tested here, therefore uses a VA LCD panel 10 bits, whose colorimetry is boosted with the famous Quantum Dot, with a brightness announced at 700 Nits. Always on paper, the other very interesting point is that this model counts 90 backlight zones (32 areas on the 50 inches and 72 areas on the 55 inches), which should limit light leakage in dark areas of the image.
Note that this model does not neglect any compatibility since it is compatible with HDR10 + and Dolby Vision. Remember : the other manufacturer best known for its QLED technology, namely Samsung, does not offer Dolby Vision compatibility in its televisions.
Still, it runs under the VIDAA U operating system, a system that is certainly less rich in applications than Android TV, webOS or TizenOS, but which has other advantages. Here is our verdict on this model of 163 cm diagonal.
The tests below were carried out on a television sent for testing by HiSense. Measurements were performed using an Xrite i1 Display Pro probe and Portrait Display's Calman Business software.
Somehow, this HiSense 65U7QF uses the same design as the 55A7500F, but the finishes go up a notch. The plastics used are more qualitative, prettier and much better assembly too. The integration of the slab into the chassis is now more careful.
The integration of the slab is more careful and we appreciate even more the smoothness (relative) edges.
The metal foot is rather aesthetic, but complicates the addition of a sound bar The metal stand takes the same shape, which allows it to be both quite sober and quite space-saving. Finally, say its width of about 80 cm on our 65 inches allows it to be installed on a piece of furniture even a little narrower than 145 cm width of the screen itself.
However, adding a sound bar under the panel is not really possible, unless it is rather narrow and low - about 60 cm wide and less than 5,5 cm high. It can at best make a place in the front if the hi-fi cabinet is deep enough.
Let's go quickly to the remote control whose white inscriptions are always an asset for us. The plastic used for this zappette is pleasant in the hand and the relief given to the keys somewhat limits the risk of false handling.. To make this remote control really perfect, the central keypad with directional arrows and "back" buttons, menu, exit and play / pause "would have deserved to be a little further apart from the other commands. It's not rare, for example, press the volume key + "When you want to use the return key in the interface of your video streaming applications. The shortcut keys of these applications, exactly, what are netflix, YouTube, RakutenTV and Prime Video are all united on the lower part.
In back, HiSense offers a cable routing system that we call a semi-success. Indeed, the manufacturer has provided a groove in the frame to accommodate the various cables, but the fasteners supposed to keep all this in place seem a little fair to us. Perhaps, are we using HDMI cables that are a bit too big, but it seems complicated to us to do without 4, plus the Ethernet cable in these plastic guides. The same goes for the cable passages integrated into the foot covers.. Pity, here too the idea is interesting. However, we remain convinced that a good old D system will do something clean, hence the "half-success".
The connection is rather complete since there are four HDMI sockets 2.0 (including an ARC compatible), optical audio output, two USB sockets, a headphone jack and the traditional inputs for DVB-T tuners / C and S2 (certification Fransat).
The assessment of image quality must start with a specific point : viewing angles. Why? Simply because this model uses a VA type panel, for Vertical Alignment, whose particularity is to improve contrasts ... to the detriment of viewing angles.
The photo above represents the typical sub-pixel structure of this VA panel. The advantages and disadvantages that go with it are quickly noticeable. Starting with the contrasts which are indeed important. Moreover, even if we will come back to our other measures later, let us point out that our probe did not succeed in measuring the contrast ratio of the panel.
Always thanks to its VA design and its many backlight zones, this 65U7QF manages to produce a black "totally" black, or in any case, not really measurable by our tool during the test procedure. Suddenly if the brightness in "day cinema" mode is raised to 305 cd / m², the luminance of the black must be raised to a few puillemes after the comma, giving a contrast ratio that exceeds 305 000:1.
In use, the image is beautiful and the available light power really allows you to enjoy its content of all kinds without real restrictions or almost. Indeed, the coating of the panel is not really effective in reducing ambient light reflections, which can penalize dark scenes in movies depending on your room setup.
This panel is therefore doing quite well to showcase good quality content. The picture even goes up a notch with some series watched on Netflix in Dolby Vision. We find this rendering of an image which is both precise, soft and contrasting that we find so pleasing to the eyes. But don't be fooled, if the Dolby Vision modes (dark and bright) can be relaxing and pleasant, both are capable of rising high in brightness with peak around the 700 nits ! Even with simple HD content on Netflix we finally take pleasure in contemplating this 65 inches.
The audio part of the TV is not crazy, more, here again, given its price and given that HiSense does not extol the merits of any particular audio technology or device, we say to ourselves, it's finally okay, even not so bad.
When we increase the content that is rather flattering and simple to produce (contrasting images, farting, with a quality source), this 65U7QF frankly does not have much to envy to QLED TVs from Samsung - at least at first glance. Simple comparisons of technical data sheets would allow us to say that this 65 inches, yet sold less than 800 euros (with ODR), displays intermediate technical characteristics between a Samsung QE65Q70T and a QE65Q80T whose respective prices are 1399 euros and 1799 euros. You see that even at its full price of 999 euros, there is still room.
But that would be forgetting all that these Samsung TVs offer in addition : TizenOS connected services, le design, more brightness, the more efficient processor and an HDMI connection 2.1 (for the Q80T) which does not exist on this HiSense - it is limited to 4K @ 60fps. Let's put aside this last point which will benefit especially video game enthusiasts and come back to the processor part..
This is clearly where HiSense needs to make progress to further improve its televisions. Many times in our tests we had to adjust the motion compensation and noise reduction settings to try to get the cleanest picture possible. Without this, the image suffers from artifacts and a form of afterglow as soon as the content becomes too fast or complex to produce. The quality of upscaling is regularly compromised.
It also remains that the defects of this VA panel appear from time to time. The viewing angles are indeed not very wide. Despite a large number of bright areas, the subtitles of a movie or series also come with a halo of light that you have to get used to. This defect is naturally even more pronounced when you position yourself at an angle to the television. But on this subject, we have seen worse, even on much more expensive LCD models.
On the other hand, the short film Meridian available on Netflix which makes it possible to undermine the backlighting of the LCD panels here sublimates the technical weakness of the electronics. Certainly, HiSense indicates that its model has 90 backlight zones, but the management of it still deserves to be improved to meet the demands and the difficulty of this type of exercise. Above, photos taken in total darkness and which ultimately translate quite well what users perceive when seated in front of the screen.
However, it is possible to considerably reduce this too random management of the backlighting by delving a little into the TV options.. So under "backlight" options, there is the "local dimming" menu which must be changed from "high" in the predefined setting to "energy saving". The second option, called "backlight" being pushed to 100 %, it is necessary, according to us and according to the contents, reduce it to 50 %.
Ensuite, in the expert settings you must activate the "viewing angle" option which further reduces the effect of light halo on the edges of the image. As can be seen in the photos above, the result is much better for this Dolby Vision content - and yet it is not easy to photograph a slab in complete darkness. Naturally, intervening in this way on the intensity of the LEDs certainly makes it possible to control light leaks, but it also impacts the overall brightness of the image.
Back to "cinema day" mode, and once at an angle, the flaws are accentuated, whether on the sides, but also from top to bottom. As our measurements show, the uniformity of the slab takes a hit at the edges of the image. Colorimetric drift, measured on white, is quite important on the lower part. However, we can put things into perspective and say that we will not display a completely white image on our television set every four mornings.. And if the drift is proven, she is (quasi) imperceptible to viewing. Without surprises, the results are better in "night cinema" mode.
Uniformity in cinema night mode Remember, during the test of the Samsung QE55Q80T, we criticized Samsung for having halved the number of zones present on the Q80T compared to its predecessor of 2019, the QE55Q85R. But for these models, the Korean manufacturer had specified that it had found a way to electrically control its Full LED lighting more precisely. And if you compare the photos of our two tests, you will see that with the same content, Samsung does better.
Whether on the quality of the upscaling and the different image processing technologies, Samsung's Quantum Processor 4K is well ahead ... and that's still good, given the price difference.
Finally, to conclude on this subject, we indicated above that the reflections of the room can cause problems on your cinema sessions, here is the demonstration with the two photos above. The first is carried out in the room plunged completely in the dark, the second, with the shutter of a small window open. This photo is certainly taken with a predominantly black image and conducive to highlighting the reflections of light in the room ... but isn't it precisely in this kind of situation that we are embarrassed??
The results obtained during our measurements are rather interesting, especially for the SDR part. Under this first wave of tests, this TV is doing remarkably well. The colorimetry under the REC.709 space is impeccable, and this in "day cinema" or "night cinema" mode!
Under the daytime cinema mode, the probe detects a Delta E 2000 means 2,2, which is just perfect, despite a significant presence of red that the entire spectrum. A choice of calibration very different therefore from that of many manufacturers and especially Samsung on its QLED models. The result is a slightly warm average color temperature : measured at 6320 K, instead of 6500 K reference.
The brightness is rather important since it is here raised to 395 cd / m², which leaves a good margin of maneuver to apply some settings in the menus of the television. Finally, we can also notice that the slab covers 95,5 % REC.709 color space, what, for once, don't place this U7 among the best.
The results are more or less the same in "night cinema" mode, with a substantially identical average Delta E since it is 2,4, with a red slightly less present on the spectrum, but a color temperature that peaks on average at 6376 K. Overall therefore, these are very good results in SDR mode.
Measurements in daytime HDR mode aren't as great, but stay good. The Delta E 2000 average tops out at 3,84, is close to an ideal rendering. In this mode, without any further adjustment, we see that the brightness rises to nearly 500 cd / m² peak (on a white square of 25 %) and stabilizes at 305 cd / m² when the whole panel is lit by the white square used to measure.
But we told you at the start of our test, this slab has a substantial light output. In dynamic HDR mode, the peak of 758 cd / m² is reached when the staff occupies 10 % from the surface of the dalle. The brightness then stabilizes around the 360 cd / m², what for a TV at this price point, still a good performance.
As we said there even further upstream, this 65U7QF does not have an HDMI connection 2.1 which would have offered him assured compatibility with 4K at 120 Hz, but also the technos so precious for the players that are the VRR (Variable Refresh Rate) and the ALLM (Auto Low Latency Mode). In other words, if you wanted to buy a Next Gen console (Xbox Series S, Xbox Series X ou PlayStation 5), this QLED TV isn't exactly what you need to get the most from your console.
Regarding the input lag, however, it is important to note that we measured a display delay of only 11,4 ms. It's excellent! But then again, that won't do everything. The problems of afterglow and somewhat messy rendering that we have seen with some fast films will also appear there depending on the titles used..
Once the TV is connected to our PlayStation 4 Pro, you have to start by calibrating the HDR rendering by adjusting the brightness. And as always, better not to miss the procedure, because it changes things quite a bit. Given what we saw above about light leaks and high contrasts, it is better to put all the chances on our side and, even like that, the edges of the image are still overlit for a reason that is difficult to explain. For casual gaming, on console, the 65U7QF is delusional, as long as we don't ask too much of it and keep in mind that we are here on a 65 Overall modest QLED inches.
The good news is that HiSense is making a pretty original choice, but nevertheless interesting by integrating its game mode as an option among the image settings. You don't understand our point? In other words, it is possible to activate this option, while having selected the "standard, cinema day, cinema night, or, dynamic ”and thus benefit from the colorimetric calibration associated with each mode. On paper, the idea is therefore very good since we are no longer confined to a specific setting in game mode. The color fidelity can therefore be very good if we use the cinema mode, for example. But as we can see, the quality of the backlighting still leaves much to be desired.
Here too, you have to submit to some manual settings on the backlight options depending on the title and your impressions.. In the comparison above, we have set the intensity of the "local dimming" to "energy saving" and the backlight power is lowered by 40 % at 20 %. According to our test configuration, this is still sufficient to enjoy a good image, while reducing the unpleasant halo effect at the edges of the screen.
Above, a comparison to assess the impact of these same settings on a brighter scene in a game. As we can see, the difference is minimal (especially since we must consider that these are photos) and that both details and colorimetry are acceptable.
In the HiSense 55A7500F review you will find our detailed impressions of the in-house operating system that powers this television., namely Vidaa U. In the same way as Panasonic, Samsung or LG, HiSense has decided not to side with Google and its Android TV (or Google TV) for his devices. Necessarily, this implies that it is up to the Chinese manufacturer to do what is necessary so that connected applications are available on its televisions. And on the subject, just like Panasonic (et son My Home Screen), HiSense is still a little behind.
As we said before, les Netflix, YouTube, Prime Video or RMC Sport are here, but forget about replay applications, the Disney +, streaming applications and other Kodi or VLC that allow you to read personal content from a NAS.
On this topic, fortunately the integrated "media" application is quite decent and allows you to play most of your files without compatibility problems. The Plex application is however compatible. You will also know more by reading the test of the A7500F mentioned above on the Vidaa Store applications, Vidaa Free et Vidaa Aart, whose interest remains questionable.
On the other hand, there is one point on which HiSense shows it is a historical player in the world of TV : the wealth of menus available. After several weeks spent with this television, we can tell you that we really lacked for nothing ... or almost.
Indeed, the ergonomics deserve to be more pleasant, as Sony was able to do with the interface added to Android TV - and which remains a reference for us. So, if you have to be content with a very "textual" interface that is not very sexy, not only do you get used to it quite quickly, but in addition there is everything you need, including to try to further improve the colorimetry of the image.
You have probably also noticed the presence of the microphone button in the lower part of the remote control.. This allows you to simply call on Alexa. To change the channel, source (HDMI 1, 2, 3 or 4), launch an application (YouTube, Netflix, Prime Video, etc.), adjust volume, return to home, knowing the TV program or the weather forecast for the next few days is only part of the voice commands available. We will not come back to the connection procedure which is rather classic and well detailed in the menus of VIDAA..
So if we still wanted to come back to this Vidaa U interface a bit, this is to clarify that it was particularly fluid on this television. Each click on the remote control is followed by an immediate reaction on the screen, as if we had here a model doped with steroids of a powerful processor. Well done HiSense! The manufacturer even maintains its OS by visibly deploying updates.
If you had to pit it against its entry-level rival, namely TCL, there is no doubt that we would prefer VIDAA U, the slow Android TV interface built into some (?) TCL televisions. Remember that we were disappointed with the TCL 55EP680, so slow that it even included a function to clean the RAM, in particular forcing the closure of applications that were left open in the background.
As said in the introduction, the 65U7QF tested here is available at 999 euros. It is also available in two other formats, 50 and 55 inches, at the respective rates of 599 and 749 euros.
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