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Google Play Points : a loyalty program to encourage users ...

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Several studies have shown it, Android smartphone users may outnumber iPhone users, spending on Google Play is lower than on the App Store. After Google Play Pass subscription to 4,99 € / month which gives access to more than 500 apps and games, Google launches a second initiative to encourage users to spend money on its store. Already open in South Korea, in the USA, in Hong Kong, in Japan and Taiwan, Google Play Points has just arrived in France.

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