COVID has seen technology take up the space left by shrinking physical space during the coronavirus crisis.
Deloitte has just released a major study, The Deloitte Digital Consumer Trends 2020 report, on the moment when our physical lives became smaller and digital ones far, far larger.
– 58% of respondents now have access to a smart TV, up from 51% this time last year; and TV has made a comeback as the preferred video streaming device for 18-24 year olds. – Other entertainment devices followed a similar trend, with the use of video streaming devices and wireless speakers (with no voice assistant) increasing 4% and 3% respectively when compared to the year prior. – Voice-assisted speakers continue to experience strong growth, with 18% of respondents now owning one compared to 13% last year
– 25-34 year olds have switched to making online purchases on their laptops rather than smartphones
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Lockdown, Pandemic, Deloitte, Consumer
World news – GB – Pandemic Habits – Key findings from Deloitte’s massive lockdown study – AdNews