UAE Fans can ‘make their night alive’ with ground-breaking low-light photo and video imaging, AI-powered touch-free interactions and immersive listening experiences
– A pioneer of 5G videophone, OPPO Reno4 Pro 5G brings industry-leading innovations in night photography and videography
– OPPO Enco W51 wireless headphones debuts hybrid active noise cancelation, wireless charging and audio quality compensation algorithm
DUBAI, UAE, Sept. 23, 2020 /PRNewswire/ — Global technology brand, OPPO, yesterday announced the launch of OPPO Reno4 Series and OPPO Enco W51 wireless headphones in the Middle East. The OPPO Reno4 Series which includes Reno4 Pro 5G, Reno4 Pro and Reno4, make it easier than ever to capture creative portraits and imaginative videos at night. The OPPO Enco W51 create a personal space to enjoy undisturbed sound with a double breakthrough in noise cancellation on both call and music, supported by a high-end dual-core digital noise reduction chip with hybrid ANC technology.
Starting today, 23 September and exclusively for a week, customers will be rewarded when they pre-order their new Reno4 smartphone – available while stocks last across major retailers and e-commerce platforms in the UAE. With all pre-orders of the Reno4 Pro 5G, customers will receive the OPPO Enco W51; the OPPO Enco W31 will come with the Reno4 Pro and the OPPO Enco W11 with the Reno4.
At an interactive and engaging virtual event titled, ‘Own the Night’ on 22 September, OPPO unveiled its Ultra Night Wide-angle Video and other engaging videography functions that gives every user a chance to make their night come alive in their own unique way. The event also revealed touch-free interactions and made this flagship feature more easily accessible to a greater market place, powered by an AI-enhanced Smart Sensor that allows the phone to be controlled with a wave, and an AI algorithm secures the phone from peeping eyes.
Ethan Xue, President of OPPO Middle East and Africa said, “The Reno Series has always been a pathbreaker in smartphone camera technology and Reno4 Series carries on Reno3’s legacy of pioneering the mobile photography, with new videography features and portrait shooting that enable users shoot a comprehensive range of scenes. Designed for personality and style, the Reno4 Pro 5G not only delivers powerful performance but also enables a connected lifestyle through the power of 5G. Living up to OPPO’s mission of elevating life through technological artistry, OPPO’s Reno4 Series introduces fun and new ways to ‘own the night’ by using the trendy phone’s innovative technology to express their creativity.”
The Reno4 Series pushes the boundaries of industrial design by packing a powerhouse of components into a slim and sleek design. A brand-new patent-applied technique introduces a gradient colour in a perfect combination of matte and glitter.
Reno4 Pro 5G weighs 172g at 7.6mm, while Reno4 Pro weights 161g and is 7.7mm thin. A 90Hz 3D Curved Screen elevates the premium look and feel of the phones and a unique gradient colour on the back cover would certainly elevate your style in all angles.
Inspired by the tranquility of nature, Reno4 Pro 5G comes in Galactic Blue and Space Black, with the Galactic Blue crafted with the patent-applied ‘Reno Glow’ process, which achieves both a matte finish with a subtle glittery detail, almost like tiny diamonds are embedded on the back cover, and is more resistant to fingerprints and scratches. Reno4 Pro comes in two premium colors, Galactic Blue and Starry Night, which convey an innate peacefulness, but like a blank canvas brings out the user’s artistic side.
Equipped with a 6.4-inch AMOLED display, Reno4 is 7.7mm thick, fitting easily in the hand or and pocket, while it’s 165g light weight ensures that the user will never tire holding it. For trendsetting looks, Reno4 comes in two colors: Galactic Blue and Space Black. Galactic Blue offers a vibrant and glossy look with subtle glittery details, and the looming OPPO monogram on Space Black adds a sense of mystery, offering a more premium appearance and great in-hand feel.
Continuing to strengthen its foothold with smartphone imaging technology, the Reno4 Series leads the way with exceptional night videography and portrait shooting capabilities. Reno4 Pro 5G is further enhanced with a customized, ultra-wide, ultra-powerful Sony IMX708 image sensor with laser detection auto-focus (LDAF). At 1/2.3 inches, the larger sensor gathers more light making it ideal for brighter night videos or photos. OPPO Reno4 Pro and Reno4 feature a Quadcam matrix, including a 48MP primary camera, 8MP ultra wide-angle camera, a 2MP macro camera and a 2MP mono lens, in addition to a 32MP front camera.
Creative Filming: With the increasing popularity of short video platforms in the region, including TikTok and Instagram stories, the Reno4 Series enables users to effortlessly express their own unique style and share their creativity with the world. For OPPO Reno4 Pro 5G, the scene-stealer Ultra Night Wide-angle Video enables everyone to take stunning videos at night, and there’s a suite of playful videography features to capture your life and memories more vividly. On Reno4 Pro and Reno4, the epic slow-motion shots in the thick of the action, whether sprinkling water or colored powder, are made possible with the 960fps Smart Slow Motion, and the Ultra Steady Video 3.0 enables steady videos of high-intensity activities while walking, running or cycling.
Colourful Shots: On Reno4 Pro and Reno4, the all-new AI Color Portrait Mode on both photo and video function mutes the background into black and white while keeping the subject in real color. The Monochrome Video feature retains only the red, green or blue colors in the video, while turning the others black and white, which produces an effect that resembles a blockbuster video.
Brilliant Night Shots: Mastering nighttime portrait shots is a breeze with Night Flare Mode on Reno4 Pro and Reno4, which applies artistic neon effects against the backdrop of streetlights and makes the subject brighter at the same time. In addition, Ultra Night Selfie Mode and Ultra Dark Mode capture clearer and brighter night shots using both the front and rear cameras.
In order to truly keep up with the personality of the youth, the Reno4 offers life conveniences that are hard to dismiss. The phones are equipped with an AI-enhanced Smart Sensor to perform functions like Smart Spying Prevention, Smart AirControl, Smart Rotation and Smart Always-on Display. With Smart Spying Prevention the sensor automatically hides content when it detects that anyone other than the owner is peeking at the phone. Smart AirControl is a futuristic way to answer a call or scroll through social media apps with just a wave of the hand.
The new Reno4 Pro 5G is configured with a Qualcomm Snapdragon 765G integrated 5G chip, while both the Reno4 and Reno4 Pro smartphones will be packed with a Qualcomm Snapdragon 720G. On top of that, OPPO’s best-in-class fast charging technology will reach more consumers in the Middle East through the Reno4 Pro 5G and Reno4 Pro. With 65W SuperVOOC Flash Charger, just five minutes of charging gives four hours of YouTube watching, and 36 minutes gives a full charge. Additional power saving solutions such as Super Power Saving Mode allows users to chat on WhatsApp for 1.5 hours or make calls for up to 77 minutes with only 5% of battery. Super Nighttime Standby ensures that only 2% of battery is consumed for around eight hours at night, so that users won’t need to worry about power draining out even if they forget to charge the phone at night.
The new Reno4 Pro 5G is configured with a built-in integrated 5G chip – the Qualcomm Snapdragon 765G, while both the Reno4 and Reno4 Pro smartphones will be packed with a Qualcomm Snapdragon 720G. On top of that, OPPO’s best-in-class fast charging technology will reach more consumers in the Middle East through the Reno4 Pro 5G and Reno4 Pro. With 65W SuperVOOC 2.0, just five minutes of charging gives four hours of YouTube watching, and 36 minutes gives a full charge. Additional power saving solutions such as Super Power Saving Mode allows users to chat on WhatsApp for 1.5 hours or make calls for up to 77 minutes with only five percent of battery. Super Nighttime Standby ensures that only two percent of battery is consumed for around eight hours at night, so that users won’t need to worry about power draining out even if they forget to charge the phone at night.
Designed to be completely intuitive, like a natural extension of the user’s body, double or triple taps on the earphones allow the user to toggle noise reduction, go to the next song, hang up the phone or wake up the voice assistant. Wireless charging of the earphone box and earphones gives a total battery life of up to 24 hours. Available in two colours – Floral White, Starry Blue – there’s something for everyone, whatever their style.
The Reno4 Series will be available for pre-order in the UAE from 23 September 2020, at a retail price of AED 2,499 for the Reno4 Pro 5G, AED 1,999 for Reno4 Pro and AED 1,499 for Reno4 smartphones. OPPO Enco W51 will also be available at a retail price of AED 499. For more information, visit www.oppo.com/ae.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 12 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.
Oppo, Mahendra Singh Dhoni, India
World news – GB – OPPO launches Reno4 series and OPPO Enco W51 wireless headphones in Middle East