Riot Gamesâ ???? League of Legends is one of the most popular IPs in the game and its arrival on the mobile platform, via Wild Rift, was greeted with great enthusiasm from the community.
Although the title is still in beta and available in limited regions, many have labeled Wild Rift as the title that could very well change the mobile esports landscape Riot's past experience in building successful eSports IPs also means that organizations and gamers are already looking at the title of one. competitive point of view.
The popularity of mobile gaming in Southeast Asia, as well as its affinity with MOBA titles, make it an important region for Riot. While League of Legends intellectual property is owned by Garena in the region, with Wild Rift, Riot has the ability to create a large and passionate community. The company is already starting to realize the importance of markets like Southeast Asia, after recently launching a host of new initiatives and plans for players in the region.
It's no secret that mobile games are absolutely massive in Southeast Asia, much more than anywhere else in the world Southeast Asia is a very important region for four major mobile titles – Free Fire, Mobile Legends: Bang Bang, PUBG Mobile and Arena of Valor The popularity of mobile titles in the region has driven local organizations such as EVOS Esports, RRQ and Bigetron to shift from local names to securing funding and setting up large-scale operations in the region. Titles like PUBG Mobile, which have a complete seasonal structure, have drawn figures like Team Secret and Faze Clan to the region while helping local organizations expand their operations.
SEA is also the only region in the world where mobile MOBA titles such as MLBB and AoV have performed well Both titles have their own ecosystem which has been very successful The MPL or Mobile Legends Professional League is the bread and butter of the world. esports ecosystem of the MLBB and follows the LEC model / LCS In 2019, the cost of purchasing a franchise location in MPL-Indonesia was 1 M $ (760 K GBP) The MPL concluded its sixth season in October 2020 with plans to welcome the season 7 Vietnam is a particularly important region when it comes to Arena of Valor and has single-handedly retained the title contending with the MLBB.
The MOBA genre has always worked well in SEA, even when it comes to level one titles like League of Legends and Dota 2 In comparison, the region is not as well known for its achievements in the FPS genre To sum up, SEA represents a region where the MOBA category is already tested and tested, mobile gaming operates on a much larger scale than traditional PC and console titles, and the esports infrastructure already exists at all levels of competition.
Riot's SEA operations were limited until recent years This was mainly because they had sold the rights to their only title – League of Legends in Garena and had little reason to operate in the area. The release of VALORANT saw Riot partnering with organizers from various SEA countries to roll out a comprehensive plan for the title's esports structure for 2021 The California-based developer has already made it clear that he wants to engage directly with the community and would not be interested in selling the publishing rights to any of his other titles.. With Riot directly in charge of Wild Rift, the opportunities can be endless and if they have to take the League path with their esports ecosystem, SEA would be the ideal starting point.
The potential of Wild Rift has not gone unnoticed in SEA, where stakeholders are very aware of the size of PIs like the Hong Kong-based LEC and LCS Nova Esports and the Indonesian organization, Bigetron have already announced plans to acquire title rosters In India, North American organization, Noble Esports has already announced a full squad although the game is not launching in the region
The withdrawal of PUBG Mobile and the announcement of 100 millions of dollars from Krafton (~ 75 £91m) investing in India is also ideal for any esports title, because now the country has the attention of local and foreign investors as well as sponsors As organizations rush to find their place and relevance in the PUBG Mobile ecosystem of the country, their natural expansion will be in Wild Rift, which matches the audience and mobile player base in the country.
The main contenders of Wild Rift at SEA are Mobile Legends and Arena of Valor. While the Arena of Valor has seen a decline in audiences and popularity in recent months, MLBB is the benchmark mobile MOBA in the region with a strong presence in several countries. However, both titles are limited to SEA and have very minimal presence anywhere else in the Wild Rift world, on the other hand, is positioned as a global intellectual property with a strong brand presence While the barrier to entry to MOBAs is relatively higher than that of FPS games, the success of the League of Legends franchise makes it much more familiar and easy to access.
Wild Rift is still in beta and has not seen a worldwide release Despite this, the buzz around the title was massive and the reactions to the game were largely positive. SEA is fertile ground for a title like Wild Rift to thrive with pre-existing infrastructure, a growing player base and an engaged audience But unleashing the region's potential requires a good understanding of the local market and will require Riot to be more practical in the region.
This story is written in collaboration with AFK Gaming AFK is an India-based esports content and content company that aims to provide quality and consistent coverage on teams, the players, competitive tournaments and video games with a main focus on the Asian region
Riot Games, League of Legends, sports
News – GB – Opinion: Why Southeast Asia is a Perfect Launch Pad for the Wild Rift Esports Ecosystem – Sports Insider
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