Jay Bonggolto



Oct 8, 2020 15:30 EDT

with 9 comments

Microsoft today introduced a set of 10 principles that it will use to steer its app store policies for developers. The software giant says the principles aimto promote choice, ensure fairness, and promote innovation on Windows 10”.

In a blog post outlining these principles, Rima Alaily, Microsoft’s Vice President and Deputy General Counsel, reiterated that Windows 10 is an open platform wheredevelopers are free to choose how they distribute their apps”.

These principles aren’t new, though. Microsoft has long been providing developers a way to distribute their apps and games the way they like. Also, Microsoft Store isn’t the only distribution option available to developers on Windows, with Steam and Epic already available on the platform. That said, these principles don’t apply to the Xbox store since Microsoftoperates on a different set of ruleswhen it comes to that platform.

The principles build upon the work of the Coalition for App Fairness (CAF), which was launched in September by Epic Games, Spotify, and more organizations to take on Apple’s App Store policies. Interestingly, while today’s announcement does not specifically mention Apple, it comes at a time when that company is facing an antitrust investigation for its app store practices.

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