Just hours after the announcement of a new keynote on 10 next november, Apple sees surprise evaporating from new MacBook announcement. Rumors have taken hold for months, and the brand itself had already discussed the subject at WWDC in June.
Now, information shared by Bloomberg indicates that Apple suppliers have ramped up production for three different Mac models. These could be the models expected at the next event.
The agency says sources familiar to Apple and its suppliers have confirmed the information. These would therefore be the first three Macs to be updated with the highly anticipated "home" chip., under the ARM architecture, and known under the marketing name of "Apple Silicon".
Sources add that few notable changes are expected in computer design, if it is not the processor. However, we expect it to be more economical than the old components manufactured by Intel. And the presentation of the new Macs will most certainly be followed by the release of the next generation operating system., macOS 11.
This year, apart from the arrival of 5G on the various iPhones 12 and iPhone 12 Pro, Apple is following a very important timeline going through a historic period for its computers. The phasing out of Intel chips marks the end of a partnership between 15 years, and the remoteness of a vendor that had very clearly allowed Apple to get away with other PCs in between 2005 and 2010. As Apple announced, the transition phase will take a maximum of two years.
When publishing the brand's results in the fourth fiscal quarter, Apple said the sale of its Macs had represented a total of 9 billion dollars in revenue, out of a total of 64,7 millions. However, its market share is only 10 %, which shows the gigantic interest - still in 2020 - for computers.
Now departing from Apple's strategic point of view, what changes will need to be understood for customers ? In duo with macOS 11, the new Apple Silicon chip will definitely turn the Mac into the Apple ecosystem. In other words, its integration with iPhone and iPad will certainly be optimal. Behind Apple Silicon, there is nothing other than an A14 chip, like the one fitted to the new iPhone 12 and iPhone 12 Pro 5G, and the new iPad Air.
From the point of view of applications, of the App Store and development possibilities for publishers, Apple's own design for its Mac processors will mark a big change. The bet will be on performance and autonomy. But as Apple has always taught in the tech world : a set of components designed to work together is much more efficient.
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World news – FR – The 10 November, Apple will begin a two-year transition