Compared to say, handbags, mouth- and nose-covering face masks have been a fashion commodity for virtually no time at all. Obviously, their primary purpose for slowing the spread of coronavirus comes first, but like any wearable item, masks have become an outlet for expressing one’s personal sense of style.
So while it makes sense that hundreds of celebrities would, over time, have come into possession of the same hot handbag, the fact that more A-listers than we can count are already wearing this one mask is even more notable. In under six months, a single mask brand has become as popular among famous people as it took a Birkin to become over decades.
Evolvetogether is an absolute newcomer on the scene, only making masks since the dawn of COVID, but it’s become a celebrity favorite at lightning speed. Jennifer Lopez, Hailey Bieber, Bella Hadid, Heidi Klum, Vanessa Hudgens, Emily Ratajkowski, Cara Delevingne, Ariana Grande, Demi Lovato, and Kaia Gerber are some of those who’ve been seen wearing Evolvetogether’s instantly recognizable masks. And that’s not even a complete list — it’s not even close.
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While fabric masks have become the norm for civilians in this “new normal,” Evolvetogether masks are different in that they are medical-grade. One of the only FDA-approved masks available on the open market, the masks are what’s called type IIR. This means they keep out over 98 percent of bacteria, 95 percent of particles, have super high breathability, and maintain advanced microbial cleanliness, according to the brand.
Still, despite their unmatched protection, Evolvetogether masks are easily more wearable and stylish than your average teal hospital mask. Available in black, white, and green options, the pleated, bendable nose-bridge masks feature small contrast text stating the brand name and coordinates representing a “subtle nod to the idea that we’re all connected regardless of gender, race, religion, or geographical location,” according to the site. The branding makes the masks look more like a cool, minimal sweats brand, like Pangaia, or a high-end designer like Martin Margiela.
The masks retail for slightly more than a dollar a piece, and are available in sets of seven or 30. Evolvetogether also includes “mask keepers,” or sleeves to store your masks in while on the go to extend their life, with each purchase, and also sells them in limited-edition prints.
Shop the protective, skin-friendly face masks celebs are wearing in droves for just a dollar each.
Over the past few months, face masks have emerged as an effective way to slow the spread of the coronavirus. The CDC began recommending cloth face masks for public use back in April, and since then, they’ve become a common sight in restaurants, businesses, and gyms.
Just in case you still need one, the ‘Station 19’ star has launched his own line of masks.
Over 10 million computer owners have done this already to protect themselves online… (Check this now)
Ever since the pandemic took hold, a number of interesting fashion trends have come to light. There was the QuarantinePillowChallenge, which involved influencers swapping out mini dresses for pillows and accessorizing with Gucci and Chanel belts and bags. Next up: JacquemusAtHome, a strangely satisfying viral trend, coined by designer Simon Porte Jacquemus, that involved making bras out of croissants and heels out of tropical fruit and toilet rolls. Then there was the nightgown dress trend, as if we needed yet another excuse not to get dressed in the morning. But the latest fashion item to garner attention during the pandemic is not entirely surprising: mask accessories. If you’ve spent time on Instagram lately (or kept up with Rep. Alexandria Ocasio Cortez’s style choices), you’ve probably noticed an uptick in face masks that aren’t just protective and fashionable, but also feature additional accessories, from éliou pearl chains reminiscent of Croakies to oversize ribbons that come with Collina Strada’s version. Scrunchie-like “ties,” chunky acetate chains, and beaded designs that go over the masks are some of the other accessories that have come to decorate this essential item lately. Ahead, see accessories that are giving masks — that we should all continue to wear to curb the spread of the virus — a stylish twist. And while you’re at it, shop AOC’s mask, which comes with the chain accessory, designed by Second Wind. COVID-19 has been declared a global pandemic. Go to the CDC website for the latest information on symptoms, prevention, and other resources. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.Like what you see? How about some more R29 goodness, right here?Society6’s New Face Masks Support Black ArtHow To Wash Your Cloth Face Mask17 Bandanas To Shop Now For DIY Face Masks
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Mask, Surgical mask, Ariana Grande
World news – GB – Jennifer Lopez, Ariana Grande, and Virtually Every Single Celeb Is Wearing These Breathable Masks