BRUSSELSAlphabet’s Google has tweaked concessions aimed at allaying EU antitrust concerns about its $2.1 billion purchase of Fitbit, people familiar with the matter said, putting it on course to secure EU approval for the deal.

The world’s most popular internet search engine last month offered to restrict the use of Fitbit data for Google ads, facilitate rival makers of wearables seeking to connect to the Android platform and allow third partiescontinued access to Fitbit usersdata with their consent.

Google revised the package after the European Commission received feedback from rivals and consumers, the people said, declining to provide details. The move could also help stave off a possible EU charge sheet setting out specific concerns.

The EU competition enforcer has to date not sought further feedback from the market, indicating the changes have likely passed muster with the Commission.

The EU competition enforcer, which earlier on Friday extended the deadline for its decision to Jan. 8 from Dec. 23 in agreement with Google, declined to comment.

Google reiterated its previous statement, saying that the deal was about devices and not data. Fitbit shares gained after the Reuters story and were up 1.58 percent in early U.S. trade.

The wearables space is crowded, and we believe the combination of Google and Fitbit’s hardware efforts will increase competition in the sector, benefiting consumers and making the next generation of devices better and more affordable,” Google said.

A group of 19 bodies including consumer organisations and privacy advocates in the EU, the United States and Brazil is among the latest critics, issuing a joint letter on Thursday to demand tough concessions from Google.

Fitbit, once the leader in the wearable devices market, had a 3 percent share of the global wearables market as of the first quarter of 2020, way behind Apple’s 29.3 percent share, as well as Xiaomi, Samsung and Huawei, data from market research firm International Data Corp showed.

Source: https://news.abs-cbn.com/business/10/19/20/google-sweetens-fitbit-concessions-eu-okay-in-sight

Fitbit, Google, Alphabet Inc., European Union, Competition law

World news – US – Google sweetens Fitbit concessions, EU okay in sight

Building on its expertise in the areas of digital, technologies and processes , CSS Engineering you in your most ambitious transformation projects and helps you bring out new ideas, new offers, new modes of collaboration, new ways of producing and selling.

CSS Engineering is involved in projects each customer as if it were his own. We believe a consulting company should be more than an advisor. We put ourselves in the place of our customers, to align we incentives to their goals, and collaborate to unlock the full potential their business. This establishes deep relationships and enjoyable.

Our services:

  1. Create professional websites
  2. Hosting high performance and unlimited
  3. Sale and video surveillance cameras installation
  4. Sale and Installation of security system and alarm
  5. E-Marketing

All our achievements here https://www.css-engineering.com/en/works/

LEAVE A REPLY

Please enter your comment!
Please enter your name here