Today, Casio joins forces with longtime collaborator, New Era, to unveil a commemorative G-SHOCK x New Era timepiece, the GM110NE-1A, in celebration of the iconic headwear brand’s 100thanniversary.
The elements of New Era are captured in the form of a gold flag at the 3 o’clock position in conjunction with an engraved gold IP case back and special package featuring the inscriptions “100,” 1920-2020,” which pay homage to the brand’s storied history. Upholding the distinctive design of the G-SHOCK GM110, the custom timepiece boasts a dark gray metal-forged and polished IP bezel enriched with gold lettering matching its gold and black analog-digital dial.
The new GM110NE-1A comes with two interchangeable bands including a black cloth band lined with green on the underside, a nod to the sought after 59FIFTY cap, gold buckle and band keepers and sporting the embroidered New Era flag on the strap, and a sleek gold-specked black urethane band with a branded stainless-steel keeper in gold.
As part of the release, G-SHOCK has unveiled an exclusive landing page and video taking consumers through the features, which can be viewed HERE.
The GM110NE-1A will retail for $340 and will be available for purchase this November at select G-SHOCK retailers, the G-SHOCK Soho Store, and gshock.com.
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World news – THAT – G-Shock And New Era Unveil Limited-edition Timepiece | stupidDOPE.com