NEW DELHI: With an aim to help its over 2.7 billion users consume news on its platform without logging into the news subscription websites along with skipping their pay walls, Facebook that calls itself a fifth estate has built a new smart account linking tool.

Once implemented, linked subscribers will not meet paywalls when accessing articles from Facebook, and won’t be asked to sign-in repeatedly — a common pain point many subscribers and publishers face today, according to the social network. The move is seen as a direct threat to other news aggregator platforms like Apple News+, Flipboard, and upcoming Google news product and a CNN news aggregator.

Currently, most large news organisations have paywalls that limit outsider access to news and are increasingly focused on subscriptions to help drive their business.

According to Stephen Largen, product marketing manager at Facebook, the social network is collaborating with publishers around the world to test this new product which allows people to link their news subscription accounts on Facebook. (IANS)

Source: https://www.sentinelassam.com/business/fbs-smart-subscription-move-498589

World news – US – FB’s smart subscription move – Sentinelassam

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