‘Beer whisperer’ and ‘vibe consultant’ star in 4 Pines Brewing Co campaign via Monster Children Creative

The US is taking on Google in a huge antitrust case. It could change the face of online search

Calls for an ABC-run social network to replace Facebook and Google are misguided. With what money?

Campaign Review: A new look for Coles, rebrand for Commbank, and Holiday Here This Year returns

Mumbrellacast: Christmas ads, the talent pool, and everything you need to know about Seven in 2021

Ten showed ‘there’s no place like home’, but ‘skipped over’ non-programming offering: Media buyers review 2021 upfronts

Channel T’s latest campaign for Australian Liquor Marketers (ALM) has seen the agency develop a new brand campaign for the independent chain of liquor stores The Bottle-O.

The new brand campaign focuses on the larger-than-life store owners in their local communities, with the first spot featuring The Bottle-O owner Jonno on his walk to work.

The campaign debuted during the AFL and NRL grand finals over the weekend, and is a musical production developed by Channel T, ALM, and media agency Starcom.

It features a re-record of ‘Walking On Sunshine’ by Katrina And The Waves, with new lyrics telling the story of Jonno and his relationship with the community.

The campaign’s distinctive assets will be rolled out across key occasion retail activity, in-store, social and digital comms.

Channel T executive creative director Pete Cerny said the goal was to capture the “fun and welcoming experience” you can only get from The Bottle-O and owner Jonno.

“He’s that person from your local community you just can’t help but like – especially when he’s on his way to work rocking to a kick-ass version of “Walking on Sunshine”.

“The Bottle-O is deeply entrenched in the colloquial language of us all. It’s uniquely Australian and has that endearing charm that we all connect to. Launching this campaign is one of great pride,” added ALM’s general manager of marketing, Josh Gaudry.

“It’s simple, fun and definitely showcases what we know to be the role of. The Bottle-O in local communities across the country.”

Zanda Wilson is a reporter at Mumbrella. He was recently the Assistant Editor of entertainment business titles The Music Network & Radio Today. His bylines have also appeared in Rolling Stone Australia, The Brag Magazine, Music Feeds, The Chaser’s ‘The Shot’ and more. Tips: [email protected]

Send Mumbrella your thoughts or provide us with more information by filling out this form. Any tips or comments will go straight to the Mumbrella editorial team. You don’t need to include your details, but if you want us to reply, please include a valid email address.

This website uses cookies for proper functioning and enhancing the user experience. By clicking ‘Accepton this banner or using our site you accept our use of cookies. You can also ‘Read Moreto view our Cookie Policy and learn how to control them. Read More

Source: https://mumbrella.com.au/channel-t-features-big-personality-store-owners-in-the-bottle-o-campaign-655476

Advertising campaign, Marketing, The Bottle-O, Australia

World news – US – Channel T features big personality store owners in The Bottle-O campaign

Building on its expertise in the areas of digital, technologies and processes , CSS Engineering you in your most ambitious transformation projects and helps you bring out new ideas, new offers, new modes of collaboration, new ways of producing and selling.

CSS Engineering is involved in projects each customer as if it were his own. We believe a consulting company should be more than an advisor. We put ourselves in the place of our customers, to align we incentives to their goals, and collaborate to unlock the full potential their business. This establishes deep relationships and enjoyable.

Our services:

  1. Create professional websites
  2. Hosting high performance and unlimited
  3. Sale and video surveillance cameras installation
  4. Sale and Installation of security system and alarm
  5. E-Marketing

All our achievements here https://www.css-engineering.com/en/works/


Please enter your comment!
Please enter your name here