TNW uses cookies to personalize content and ads to
make our site easier for you to use.
We do also share that information with third parties for
advertising & analytics.

Apple has leapt out a van, bundled us into a DeLorean, and forced us back to the 1980s… but in the future. That’s right, the company has launched Apple Music TV (let’s refer to it as AMTV from here), its very own music channel.

Basically, AMTV is a 24-hour a day station that livestreams popular music videos. It’s available on the Apple Music and Apple TV apps. God, all this is making me wanting to empty out an entire spray canister of hairspray, move to LA, and join a glam metal band.

Apple appears to see AMTV as a visual companion to Apple Music (which, let’s be honest, is no surprise), as it kicked off the broadcast with a countdown of the 100 most played songs on its streaming platform.

On top of this, AMTV will also premiere new videos each Friday, with drops from Joji’s and SAINt JHN coming this week. It’ll also do further promotional tie-ins. An example of this is the Bruce Springsteen takeover on October 22, where AMTV will play his popular videos, as well as an exclusive interview.

Before you get too excited, slip into that sparkly spandex, and dig out that Richard Simmons VHS, there is one important thing to note: currently AMTV is only available in the US. Which — to put it with gently — is a steaming pile of bollocks.

One assumes this is to do with licensing restrictions and royalty complexities that apply to a “TV” channel more than, say, an on-demand service like YouTube. Whatever the reason, I hope Apple rolls AMTV out worldwide as soon as possible and let everyone enjoy the wonders of MTV, I mean, AMTV.

Are you living in the US though? Then you can head over here and begin your endless music video marathon right now.

The other week it invented exercise videos. This week it created MTV. I’m hoping next week we might get a CD-playing Apple Walkman. The Apple Clapper light. The Apple Tamagotchi. A new delivery system run entirely by pigeons with Apple logos burned onto their chests. Maybe it’ll branch out and bring us the Apple Abacus. But, most of all, I hope we get an Apple Wheel.

For more gear, gadget, and hardware news and reviews, follow Plugged on
Twitter and

Published October 20, 2020 — 07:50 UTC

October 20, 2020 — 07:50 UTC

Copyright © 2006—2020.
All rights reserved.
Made with


MTV, Apple, Music video

World news – US – Apple creates its own music video channel andâ??¦ invents MTV?

Building on its expertise in the areas of digital, technologies and processes , CSS Engineering you in your most ambitious transformation projects and helps you bring out new ideas, new offers, new modes of collaboration, new ways of producing and selling.

CSS Engineering is involved in projects each customer as if it were his own. We believe a consulting company should be more than an advisor. We put ourselves in the place of our customers, to align we incentives to their goals, and collaborate to unlock the full potential their business. This establishes deep relationships and enjoyable.

Our services:

  1. Create professional websites
  2. Hosting high performance and unlimited
  3. Sale and video surveillance cameras installation
  4. Sale and Installation of security system and alarm
  5. E-Marketing

All our achievements here


Please enter your comment!
Please enter your name here