From here 2021, eMarketer estimates that the bet on digital advertising will increase by 17% compared to this year This means that digital marketing will play an extremely important role in the months to come Considering this, for brands and companies, it is undoubtedly important to have the tools that allow them to do a better job from this section, this is why we will see here some options that they can start to consider.
Selon Social Media Today, here are the tools businesses need to better develop digital marketing by 2021:
This premier digital marketing tool is one that has the ability to help brands create exceptional social media videos
As you may already know, visual content is essential in social media marketing, and like all brands publish a combination of colorful images and videos to keep their feeds fresh and engaging, it is important to try to stand out from the crowd.
This is where Beatleap comes in to help brands earn this badge According to source, this platform was launched this year, it can therefore be understood as a new space to play with
According to the source, Beatleap lets you create and edit videos by automatically attaching songs based on video clips in seconds Just add the material, to choose the music, then add effects and the application will create a clip that perfectly synchronizes the cadence
This tool can be of great help especially for brands present on TikTok, although it can be used in all other social options
Interestingly, Beatleap uses artificial intelligence to help speed up the video creation process., without neglecting the fact that the materials look professional and amazing.
As a last detail, the application includes more than a thousand professional songs to sync with videos
If your digital marketing strategy for the next year includes creating a branding kit, this platform can be very useful
And, a point on which many brands fail today is that of visual consistency
Many brands only post visual content without thinking a second time, although the power to create visual associations should never be underestimated Remember that people's minds are visual, we can forget the names, but we remember the colors and visual concepts
It is the above elements that maintain a consistent visual identity, with colors, logos, elements, fonts, etc. it is important to establish and build a recognizable presence
This is where this second platform comes in VennGage has a feature called «Brand kit» which stores all of the brand identity elements and ensures that content and visual creations use the same color scheme and visual identity elements
Of course, its functions are not limited to that, another of his specializations is designing infographics, one of the most popular content formats of this era Although it could also be useful for presentations, desserts, newsletters, schedules, Paperbacks, leaflets, invitations, coupons, mind maps, banners, certificates, electronic books, among others
For brands who want to know more about their consumers, SentiOne can be useful because it facilitates social listening
Brands need to remember that this business goes beyond identifying and helping dissatisfied customers The platform we mention here uses the power of artificial intelligence to take social listening to a new level For example, according to the source, you can:
Collect the online context for branding (and help you never miss what is really important by prioritizing certain messages) Help the customer service team respond more effectively to social media messages through the use of an artificial intelligence-powered assistant Analyze data to identify key players, such as niche influencers and brand ambassadors
In summary, we understand that this platform collects, classroom, prioritizes data and can also help companies or brands act on information, thus promoting their response and awareness strategies with those of digital marketing
Finteza is a tool that, among content-related digital marketing efforts, will help you find the best performing parts and calls to action.
Remember, having good calls to action or a CTAS is essential to maximize the success of digital strategies With Fineza, it will be possible to run A tests / B calls to action to identify those who generate the most clicks and conversions
A remarkable aspect of the platform is that no technical help will be required to configure the tool It is easy to create multiple remarketing campaigns and compare their performance
On another side, it also helps to have more information about the campaigns, for example, from his site, it shows that an evaluation of web traffic can be generated, funnels, it also allows audience analysis, the analysis of pages and sources
As if that weren't enough, it also has a built-in cal advertising engine, you can sell ads, accept payments, manage material rotation and create reports from a single interface
Finally, to make your digital marketing strategy smarter, it is worth taking a look at Text Optimizer
Remember that creating new, really useful and engaging content is always a challenge, whether for a blog or social networks
The tool uses semantic analysis to generate a list of concepts and related questions on the topic provided
Digital marketing, social media
News – United States – Tech: tools that will help you boost digital marketing by 2021
Associated title :
– Tools that will help you boost digital marketing by 2021
– 5 smart tools to boost your digital marketing by 2021