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Nick Jonas jouera dans une publicité du Super Bowl pour Dexcom, un système de surveillance de la glycémie pour la gestion du diabète

Jonas, qui souffre de diabète de type 1, utilise le Big Game pour sensibiliser aux progrès technologiques des personnes atteintes de diabète La publicité de 30 secondes présentera le système de surveillance de Dexcom qui ne repose pas sur les bâtons traditionnels qui ont longtemps été utilisés pour aider à gérer le diabète

Dans un environnement comme COVID, it's more relevant than ever The fact that people have health problems and are somewhat isolated For people who cannot see their doctor, they can do it remotely thanks to our technology », says Chad Patterson, senior vice president, global marketing, Dexcom

In advertising, which will be broadcast in the first quarter of the game, Jonas tells how we have self-driving cars and drones delivering packages, but many people with diabetes still use painful finger pricks to monitor their glucose levels It also features real Dexcom users

And for people with diabetes, un groupe qui présente un risque plus élevé de complications liées au COVID-19, il est particulièrement important d’éviter les grands rassemblements comme les fêtes du Super Bowl Dexcom donnera donc aux fans la possibilité de regarder le match avec Jonas à travers une vidéo interactive en réalité augmentée

Découvrez comment l’humour, l’inclusion et les verrouillages ont joué un rôle dans la création des publicités du Super Bowl de cette année à Ad Age In-Depth: Super Bowl en février 2 RSVP ici

Jeanine Poggi covers the television industry and how broadcast and cable networks and distributors are adapting to the changing world of television advertising She joined Ad Age in 2012, after six years covering retail and media and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Super Bowl, Diabetes, Dexcom, Nick Jonas, Jonas Brothers

News – United States – Nick Jonas stars in Super Bowl commercial for diabetes surveillance system
Associated title :
Nick Jonas stars in Super Bowl commercial for Diabetes Surveillance System
Dexcom and Nick Jonas reveal themselves first- Ever Super Bowl advertisement, call for better care for people with diabetes
Nick Jonas, in his first Super Bowl commercial, aims to raise awareness of Dexcom's diabetes technology&

Source: https://adage.com/article/special-report-super-bowl/nick-jonas-stars-super-bowl-commercial-diabetes-monitoring-system/2310196

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