There are many obvious health reasons why people should seriously consider getting vaccinated against Covid-19 Which is just as important – and some might say more crucial – are mental health and emotional considerations

Since last March, the normality of life was upset And the moments in person, even some consider banal, are more than ever expected The fact that a vaccine is being deployed shows that light is pouring out of a very long dark tunnel

Distribution is an issue the government grapples with; another is consumer confidence So far, in the USA, Moderna and Pfizer vaccines / BioNtech are available

According to data intelligence firm Morning Consult, from the week of January 4, 42% of Americans trust Pfizer, against 24% overall for 10 largest pharmaceutical companies Positive sentiment for Pfizer climbs to 55% for Americans from 65 years and older

Today, to further strengthen this confidence, a campaign was launched on behalf of Pfizer, BioNTech and an alliance of healthcare associations to instill confidence in the vaccine

Mischief @ No Fixed Address's PSA campaign is incredibly straightforward Creatively, he presents a technique – real-life shots and copies supporting the on-screen narrative – which has been performed several times before.

But what makes this job different, you are immediately drawn into the scene with a clear understanding and empathy of what is going on Whether it is a hug, of a game meeting, a goodbye or a baby announcement, the seriousness of not having those face-to-face moments is evident And the images of real people, generally used as a creative crutch, are absolutely perfect There could be no other way

Despite the exhaustion of the pandemic, the campaign has a hopeful tone And the lockdown, «Because of this», should provide an appropriate rallying cry for people to get vaccinated This is also not pharmaceutical advertising for garden varieties, that is full of disclaimers that consumers laugh at and laugh at It is direct awareness that is targeted, human and very relevant to the times in which we live

For Greg Hahn, co-founder and CCO of Mischief, the concept of the work is both a game of trust and a game that cuts the noise, appealing to emotion while giving people the opportunity to find more information

“We are at a time when society must come together”, said Hahn, former Chief Creative Officer of BBDO “There is so much noise and confusion People are nervous so we didn't want to throw more data, of facts and statistics I often find that people convince themselves emotionally, then get the facts to back it up”

One of the most striking qualities of the campaign is one that is not necessarily used often or that is talked about a lot.: restraint More often than not, advertisers like to go big In the case of this campaign, Hahn noted that he and his team were watching from the point of view «the little daily moments that we lost, that have radically changed our lives.”

“The importance [of a vaccine] might cause you to want to yell at people this is going to change the world”, added Hahn «People need to hear the voices in their heads, without anyone yelling at them”

All four commercials make their social media debut today and air on TV in the coming days., PSAs are supported by OOH with a media donation of approximately 1 $4 millions of Quan Media Group

Pfizer, Vaccine

News – United States – Extremely simple announcements show what went missing amid pandemic
Associated title :
These extremely simple ads remind us of what We& # 39; missed because of the pandemic
The American Alliance for Health, Pfizer and BioNtech Deploy Trusted PSAs for Vaccines

Source: https://www.adweek.com/brand-marketing/these-brilliantly-simple-ads-remind-us-of-what-weve-missed-because-of-the-pandemic/

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