Social media giant Reddit announced the acquisition of Dubsmash, short-lived social video company Decision expands Reddit's reach in the video space and makes it a competitor with other video platforms such as TikTok

“Video is increasingly central to how people want to connect, and as we continue to develop our community, we are committed to providing the best possible tools that users need to find, create and interact with each other through video”, Reddit said in a press release

The acquisition of Dubsmash also contributes to Reddit's efforts to become more inclusive and sensitive to racism in the past., Reddit has been criticized for its racist subreddit groups and hate speech Subsmash is known for its large Black and Latinx creator communities

“Dubsmash elevates underrepresented creators, While Reddit fosters a sense of community and belonging across thousands of different topics and passions It's clear that our missions are closely aligned and our community-driven platforms can coexist and grow as we let's learn from each other », said Steve Huffman, CEO of Reddit

Dubsmash started out as a popular lip-syncing app in 2015 and eventually evolved into more of a social platform Like TikTok, users choose a sound clip and record a video of themselves with dubbing the audio But while TikTok's megastars are mostly white, Dubsmash communities are, according to Huffman, «led by young diversified designers – about 25% of all black teens in the U.S. are on Dubsmash, and women represent 70% users”

Inclusion is part of Reddit's new mission When the Reddit co-founder, Alexis Ohanian, resigned from the company's board earlier this year, he asked a black candidate to fill his seat on the board, his wish was granted Michael Seibel, Y Combinator PDG, took his place

Ohanian, who is married to tennis icon Serena Williams, made the decision in part in response to Reddit's reputation for racism 2015, the Southern Poverty Law Center said Reddit housed the content «most violently racist» on the Internet. When the former interim CEO of Reddit, Ellen Pao, tried to end hate speech on the platform, she has been subjected to disgusting racist harassment campaigns.

By integrating Dubsmash into the community, Reddit hopes to fight intolerance and open its doors to creative and successful content creators of color, such as Jhacari Blunt and Essence Marie

“Much like Reddit is a place for content you won't see anywhere else on the internet., Dubsmash Provides Welcoming Platform For Creators And Under-Represented Users In Social Media”, Reddit said in a statement.

Reddit, Dubsmash, TikTok, Steve Huffman

News – FR – Reddit buys Dubsmash to fight TikTok and racism
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Reddit buys Dubsmash to fight TikTok and racism
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