Amazfit – the global smart clothing brand – launched a range of GTR smartwatches through partnerships with Copenhagen Heliot Emil and New York brand Christian Cowan Integrating the worlds of manufacturing and functionality, Amazfit offers a range of active smartwatches and bracelets Sports and everyday use in general The latest connected watches of the brand, the GTRs 3 PRO, GTR 3 and GTS 3, continue to focus on innovation with a renewed take on the intersection of brand and fashion

During Paris Fashion Week, Amazfit has partnered with HELIOT Emil – the newly appointed official global partner for smart clothing – to present its collection of GTR watches immersed in all the artistic designs and replica silhouettes of the Danish brand. Amazfit’s last project was: GTR 2, conceptions GTS 2e et T-Rex Pro

New watches are designed to help consumers on their first foray into smart fitness. Not only are they undeniably stylish, but the watches have a self-developed BioTracker and a personalized health assessment for each user based on their specific health data. We are delighted to work with Heliot Emile in this partnership, because we share the same vision that fashion should be elegant, convenient, portable and useful.” “Aesthetically speaking, the partnership associated with the GT3 series will represent a new generation of fashion consumers who appreciate the products that make their lives more efficient”

In addition to its Parisian project, Amazfit also announced designer Christian Cowan as official Cowan Experience Advisor, who recently returned in person to New York Fashion Week, has relied on the handy and intuitive features of Amazfit watches in recent months

The GTR3 and GTS3 series are a natural choice for intense and recreational activities, because smartwatches include comprehensive health and fitness monitoring with extremely long battery life. the timing has been perfect this season “, explained Kwan. Coming out of my first real fashion week since the pandemic ” ” I really had to improve my game and the Amazfit GTR 3 Pro was an integral part of the balance between my professional and personal life ”

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News – THAT – Amazfit partners with HELIOT Emil and Christian Cowan – V Magazine

Source: https://vmagazine.com/article/amazfit-partners-with-heliot-emil-and-christian-cowan/

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